Vision, mission, strategy & branding


This post is part of a series about developing a website from a business owner or marketeer point of view.
When you’re considering creating a website, a good start could be the brand or a product name. It can be a company brand or a personal brand.
It not only applies to commercial websites, also a personal blog needs a “brand”, if only to have a focus.
Your brand should not only be a name, but an identity.
Your brand can be recognized through different elements : a name, a logo, a set of colors, fonts, images, icons, style of writing,  etc… together identifying your brand. It represents who you are. These identifying elements or guidelines will later be instrumental when designing and writing the website.
The brand name is usually also the inspiration to select your domain name.

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